Aruba Central Online Help

Presence Analytics

Presence Analytics enables businesses to collect and analyze user presence data in public venues, enterprise environments, and retail hubs. Presence Analytics also enables businesses to collect real-time data on user footprints within the wireless network range of Aruba Instant APs that are managed using Aruba Central. Using the Presence Analytics statistics, businesses can analyze user behavior and improve customer engagement, and thus maximize revenue opportunities, optimize workspace, and increase market presence.

Aruba Central supports Presence Analytics only on the APs running Aruba Instant 6.4.4.4-4.2.3.0 or a later version.
After Aruba Central is upgraded to 2.5.2, the Presence Analytics historical data is not retained and all the existing clients are considered as new clients.
To properly manage devices with Presence Analytics, ensure that the devices are associated with a particular site.

Enabling Presence Analytics

From Aruba Central 2.5.2 release onwards, Presence Analytics does not require a separate service subscription. If you had assigned a service subscription prior to Aruba Central 2.5.2 release, you can remove the service subscription and use the same subscription for either Cloud Guest or UCCUnified Communications and Collaboration. UCC is a term used to describe the integration of various communications methods with collaboration tools such as virtual whiteboards, real-time audio and video conferencing, and enhanced call control capabilities..

Presence Analytics does not require a service token and is disabled by default.

To enable Presence Analytics on your Instant AP, complete the following steps:

  1. In the Network Operations app, set the filter to Global.

    The Global dashboard is displayed.

  2. Under Manage, click Guests > Presence Analytics.
  3. Click the Config icon.
  4. Turn on the Enable all Access Points to collect data for sites analytics toggle switch.

    The Presence Analytics license gets enabled on all devices for the particular account.

    If Presence Analytics was enabled on any of the Instant APs before 2.5.2 upgrade, then after upgrade, Presence Analytics is enabled by default on all the Instant APs in the network. However, Presence and Loyalty statistics are displayed only for the Instant APs on which the Presence Analytics feature is enabled.

Using Presence Analytics

Presence Analytics displays data either for all sites or per site. A site in Aruba Central represents a physical location such as a venue or store. If your account does not have any sites configured, ensure that you create a site. For more information on creating sites and adding devices, see Managing Sites.

The Presence Analytics page displays the following menu options:

  • List—Displays a list view of site analytics for all the sites in the account, or the selected site.
  • Summary—Displays the graphical view of the Passerby metrics, the Loyal Visitors, Visit Frequency, and the Visit Status.
  • Configuration—Allows you to enable data collection from access points.

List

The Site Analytics table lists the data for all sites connected to the network. To view analytics data for a specific site, in the Network Operations app, set the filter to a site. The specific site data is displayed. By default, the Site Analytics table displays the following columns: Site, Unique Passerby, Unique Visitor, Draw Rate, Visit, Loyal Visitor, Average Dwell Time, and Connected Visit. Click the ellipsis icon to perform additional operations:

  • Autofit columns—Adjusts the column width of the table to fit the page evenly.
  • Reset to default—Resets the table view to the default columns.

To download the site data into a CSVComma-Separated Values. A file format that stores tabular data in the plain text format separated by commas. format, click the download icon. Aruba Central generates the CSV report of all the sites or the selected site in the network.

Table 1: Site Analytics Data Metrics and Filters

Dashboard View

Description

Time range filter

You can view the clients' presence data for a selected time range. Click the time range filter and select the From date and To date. Click Apply. The table displays the analytics data for the selected time range.

Site

Displays the name of the sites or site in the network.

Unique Passerby

Displays the aggregate count of unique passerbys for the selected time range.

Unique Visitor

Displays the aggregate count of unique visitors for the selected time range.

Draw Rate

Displays the percentage of passerby that is converted to visitors for the selected time range.

Visit

Displays the total number of visits made by clients for the selected time range. This includes the repeat visits made by a particular client.

Loyal Visitor

Displays the aggregate count of the visitors categorized as loyal. Visitors who have visited a site more than once in the last 1 month are referred to as loyal visitors.

Average Dwell Time

Displays the average time spent by visitors at a site for the selected time range.

Connected Visits

Displays the total number of visits connected to the Aruba SSIDService Set Identifier. SSID is a name given to a WLAN and is used by the client to access a WLAN network. for the selected time range.

Summary

The Summary view provides a statistical analysis of the Passerby, Loyal Visitors, Visit Frequency, and Visit Status in a graphical representation. The graph can be populated for the following time range:

  • Hourly—Data for the an hour, with the current time taken as the basis for calculation.
  • Daily—Data for the last 24 hours, with 00:00 hour of the current day taken as the basis for calculation.
  • Weekly—Data for the last 1 week, with 00:00 hour of the current week taken as the basis for calculation.

Select the specific time period from the time range filter. Hourly and Daily data is populated if the filter is set from 24 hours to 48 hours. Daily and Weekly data is displayed is the filter is set from 2 days till a month.

Passerby

An associated or unassociated client who is in the vicinity of a specific site and has an RSSIReceived Signal Strength Indicator. RSSI is a mechanism by which RF energy is measured by the circuitry on a wireless NIC (0-255). The RSSI is not standard across vendors. Each vendor determines its own RSSI scale/values. value greater than -90 dBmDecibel-Milliwatts. dBm is a logarithmic measurement (integer) that is typically used in place of mW to represent receive-power level. AMP normalizes all signals to dBm, so that it is easy to evaluate performance between various vendors.. You can customize the RSSI value for Passerby on the Presence Analytics > Configuration page. The Passerby graph shows the aggregate count of passerby clients for the selected time range. The graph also shows the following details:

  • The total count of visits versus the passerby details for the selected time range.

Loyal Visitors

Based on the engagement pattern and the time spent by the clients at the site, Aruba Central classifies clients as visitors. It also maintains a record of the number of repeat visits made by these clients over a specific duration. Based on these records, it plots the frequency at which the visitors return to the sites, and classifies these repeat visitors as loyal visitors.

The Loyal Visitors graph provides a statistical analysis of the clients classified as loyal visitors for a given time range. The graph also shows the following information:

  • The total count of visitors versus the loyal visitors for the selected time range.

Visit Frequency

The visit frequency displays the total count of how many times a loyal visitor visited a site repeatedly. The graph displays the frequency distribution of visits made by visitors to the site. The graph also shows the following information:

  • The number of loyal visitors versus their total visits in the last 3 months.

Visit Status

Visits are monitored when clients are either connected to an Aruba SSID or disconnected from it. These visits can either be an employee connected visit or a guest connected visit. The Visit Status displays a pie chart for the connected versus the not connected visits from the total number of visits for a specified time range. The total number of visits by all visitors (including loyal) for the selected time range is also displayed.

Configuration

The Configuration tab provides a collective data of all the traffic related to passerby and visitors from the APs connected to each site. The Data Collection table lists the data for all sites connected to the network. By default the table displays the following columns: Site, Passerby Threshold, Visitors Threshold, Conversion Time, and Access Points. Click the ellipsis icon to perform additional operations:

  • Autofit columns—Adjusts the column width of the table to fit the page evenly.
  • Reset to default—Resets the table view to the default columns.

Table 2: Data Collection Table

Dashboard View

Description

Site

Displays the name of the sites or site in the network.

Passerby Threshold

Displays the set RSSI threshold for the passerbys in dBm.

Visitors Threshold

Displays the set RSSI threshold for the visitors in dBm.

Conversion Time

Displays the dwell time in minutes set for each site.

Access Points

Displays the total number of Instant APs with Presence Analytics enabled on them versus the total number of Instant APs connected to the site. For example, if a certain site has 4 Instant APs and only 2 Instant APs have Presence Analytics enabled, the Access Points column displays 2/4.

Setting RSSI Threshold and Dwell Time for a Site

The RSSI and dwell time configuration allows the administrators to perform the following actions:

  • Classify the type of client.
  • Analyze presence patterns.
  • Determine if the usage has increased over a period of time.

To modify the default RSSI thresholds and dwell time configuration parameters for a site, complete the following steps:

  1. In the Network Operations app, set the filter to Site.

    The dashboard context for the selected site is displayed.

  2. Under Manage, click Guests > Presence Analytics.
  3. Click the Config icon.
  4. In the Data Collection table, click the Edit Threshold icon.

    The Thresholds window is displayed.

  5. Under Visitors, specify the value for RSSI threshold. By default, the RSSI threshold value is set to -65 dBm. You can specify a value within the range of -100 to 0.
  6. Under Passersby, specify the values for RSSI threshold. By default, the RSSI threshold value is set to -90 dBm. You can specify a value within the range of -100 to 0.
  7. Under Conversion, specify the values for Dwell Time. By default, the dwell time is set to 5 minutes.
  8. Click Save.

Editing Multiple Site RSSI Threshold and Dwell Time

Aruba Central allows you to edit all site thresholds and dwell time simultaneously. Modifying thresholds and dwell time for all sites simultaneously overwrites all default and custom set values. To modify the RSSI thresholds and dwell time configuration parameters for all the sites in the network, complete the following steps:

  1. In the Network Operations app, set the filter to Global.

    The dashboard context for the selected filter is displayed.

  2. Under Manage, click Guests > Presence Analytics.
  3. Click the Config icon.
  4. In the Data Collection table, click the Edit Default Thresholds.

    The Thresholds window is displayed.

  5. Select the check box to overwrite the customized sites threshold.
  6. Under Visitors, specify the value for RSSI threshold. By default, the RSSI threshold value is set to -65 dBm. You can specify a value within the range of -100 to 0.
  7. Under Passersby, specify the values for RSSI threshold. By default, the RSSI threshold value is set to -90 dBm. You can specify a value within the range of -100 to 0.
  8. Under Conversion, specify the values for Dwell Time. By default, the dwell time is set to 5 minutes.
  9. Click Save.

Editing Default RSSI Threshold and Dwell Time

To modify the default RSSI thresholds and dwell time configuration parameters, complete the following steps:

  1. In the Network Operations app, set the filter to Global.

    The dashboard context for the selected filter is displayed.

  2. Under Manage, click Guests > Presence Analytics.
  3. Click the Config icon.
  4. In the Data Collection table, click the Edit Default Thresholds.

    The Thresholds window is displayed.

  5. Under Visitors, specify the value for RSSI threshold. By default, the RSSI threshold value is set to -65 dBm. You can specify a value within the range of -100 to 0.
  6. Under Passersby, specify the values for RSSI threshold. By default, the RSSI threshold value is set to -90 dBm. You can specify a value within the range of -100 to 0.
  7. Under Conversion, specify the values for Dwell Time. By default, the dwell time is set to 5 minutes.
  8. Click Save.

Editing default thresholds and dwell time changes the default values only, custom set thresholds and dwell time do not change.
The applied configuration changes for the RSSI threshold and dwell time take a maximum of 2 hours to reflect in Aruba Central.
If Presence Analytics is disabled at a customer level, then all site level and customer level thresholds get cleared. Enabling Presence Analytics at customer level again resets the all threshold levels.

Enabling or Disabling Access Points for Each Site

To enable to disable APs associated with each site, complete the following steps:

  1. In the Network Operations app, set the filter to Global.

    The dashboard context for the selected filter is displayed.

  2. Under Manage, click Guests > Presence Analytics.
  3. Click the Config icon.
  4. In the Data Collection table, click the Access Points icon for the selected site.

    The Devices Data Collection window is displayed.

  5. Select the APs you want to enable for the selected site. You can enable multiple APs for each site.
  6. To disable APs for the selected site, uncheck the AP names from the list of APs. You can disable multiple APs for each site.
  7. Click Save.